Final Exam
GD 405 Senior Portfolio Research & Design Assignment

 

PSA (Public Service Announcement) Campaign Assignment

Subject: Per class discussion

Eating healthy and conscientiously. Eating for longevity and sustainability.
Ecological, economic, societall concientious eating habits.
http://www.marymount.edu/explore/sustainability

Primary audience: Marymount University students

Secondary audience: Faculty, staff, and visitors

Purpose of your PSA Campaign: To change peopleÕs behavioral habits 

 

PART I
Research Paper Assignment Requirements

For each research source:

1. Why the source is relevant. Why you picked the source.

2. Paragraph analysis of the source material

3. Conclusion of why the source is relevant to your topic

Research sources must include:

1. 10 question survey – of at least 5 Marymount students

2. Three book passages and or chapters or entire books

3. Five magazine articles

4. 12 websites

5. 3 news sources

6. An Interview with an expert — engineer, recycling manager,
behavior physiologist etc.

 

Research topics:
Dietary and eating habits for longevity and sustainable. Eating to reduce risk of illness. Eating to enhance physical and mental performance. How diet and eating habits effect on sustainability including ecologically, economically, societally.

Client/Marymount research

1. If any - Past and present efforts

2. Client/Marymount history, mission, purpose, services, productsÉ

Topic research

Current ways of eating healthy and conscientiously by:

3. Choice of foods

4. Source of foods

5. Eating habits and the effects on:
Health
Physical and mental performance
Longevity
Environment
Economy
Society

Similar and competing organizations ecological efforts for sustainability

6. What are other universities doing to reduce waste and energy use?

7.  What are other universities doing to promote recycling and reusing

8. What are other organizations ecological and sustainability programs?

The use of public service announcements related to your campaign

9.    Eating healthy and conscientiously PSA campaigns

10. Five Examples of effective PSA campaigns on unrelated topics

11. Five Examples of stylistically appropriate PSA campaigns

In the news research

12. News media's perception of the topic and client:

Eating healthy and conscientiously

Marymount University

 

 

PART II
Design Assignment Requirements:

 

Concept for campaign branding including:

1.    Campaign theme/tagline based on a UIP (unique information point)

2.    Promotional symbol/logo black & white and color versions with campaign theme/tagline


Comprehensive layouts including your positioning line and logo for:

1.    1-3 ads (campaign) for Banner newspaper and for use as 
posters

2.    Comp/storyboard Web banner or actual flash file with animation or video with call to action click through screen


                   Examples http://www.rockthevote.com/
.

3.                                      http://www.hivtest.org/press_files/images/800x540_BannerAd_BP.gif

                                                        http://www.smokingisgross.com/


4.    Comp of guerilla marketing concept stunt/event

http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html

5.    Your choice: something unique, easy to remember to reinforce the point of your PSA campaign make a point e.g. button, ribbon, sticker, t-shirt, or take-away