Magazine Page Elements


Head (Headline)
 gives the reader the first clue about the contents of the page. The head summarizes the content and hopes to attract attention.


 is one of the common elements of a magazine page that builds reader interest by contributing more information about the content. The subhead often functions as a title of a section or chapter and aims to maintain the attention of the reader. Type for the subhead is usually about one-third the size of the type used in the head.


 contains the name of the author when used on the page and usually uses type that is just a few points larger than the text body.


Drop Cap
 is a large letter that starts a paragraph. The drop cap creates eye flow.


Folio is the page number, the folio on a magazine page often includes other information such as the periodical title, the issue date, and volume.


Pull Quote / Call Out is text that is set off from the body for emphasis.


Sidebar is simply a shorter piece that accompanies a longer article. A sidebar can be anywhere from a few sentences to whole other page, and may compliment or contrast the article it's placed with. Good ideas for sidebars include a dissenting opinion, resources for further information, a true life applicable story that goes with the article, or an experts viewpoint.


End Dot / End Symbol
 is a graphic that indicates the end of a piece. This lets the reader know not to bother looking for a continuation of the article later in the magazine. 


Caption is text near an image that helps the reader understand what the connection is between the image and the piece.


Photo or Image Credit
 is used to give credit to the creator of the image or photo and is often located on the image or just offset from it.


Image Margin
 the space around the image that prevents the text from butting up against the image. 


 is the space between columns or - in the case of pages that are joined - the space between the pages.


Page Margins is the space from the live area to the page trim/edge and between adjacent pages.


Don't use the same page margins on all sides.
For best appearance, size page margins progressively from smallest to largest: inside margins, top margin, outside margin, bottom margin.

Make inside margins smaller than outside margins.
When setting margins for facing pages, make the inside margin half the size of the outside margin. If the inside margins were the same then the space between pages of the spread in a book or magazine would appear excessive. Cutting them in half visually creates more even margins on left and right.

Use a larger bottom margin.
Make the top margin half the size of the bottom margin. Page numbers and footers generally appear outside the margins which balances out the larger bottom margin.

Make inside margins smaller than the bottom margin.
The inside margins of facing pages would be one-third of the bottom margin.


Keep outside margins smaller than the bottom margin.
Make the outside margin two-thirds the size of the bottom margin.


Use the same left and right margin on single pages.
With a standalone page, the side margins would be equal, both at two-thirds of the bottom margin.


Use these formulas as guides. Tweak your margins.
         After achieving the perfect proportions, make any necessary adjustments to the page margins to fit the desired look and feel of the piece, to accommodate binding, and to fit any other page layout requirements.