through the study of good typography
COLLECT REALLY GREAT EXAMPLES OF TYPOGRAPHY TO STUDY! Choose from
all types of design: posters, CDs, ads, brochures, Websites, magazine and book
covers and spreads, packaging…
A.
For each sample identify following typographic elements:
1. Headline or Display type
2. Subheads
3. Secondary or paragraph heads
4. Tertiary heads
5. Text or body copy
6. Captions
7. Type elements used for:
Call
outs
Pull
quotes
Sidebars
B.
For each typographic element determine:
1. Characteristics of font:
sanserif, serif, cupped serif, blocked
serif, script...
2. Type family: Garamond, Futura ... a
unique display face...
3. Type style: bold, medium, lite,
italic, condensed, expanded...
4. Point size
5. Use of caps, u&lc, small caps...
6. Alignment flush left or flush right,
justified, centered, asymmetric
7. Measure - line widths in picas and
or number of characters
C.
Write it down on a separate piece of paper or on a copy of the sample
D. Look for sample designs at http://www.printmag.com/regional/index.html that use the same types of fonts and relative sizes as your samples.