Types of Research

1. Topic research

a. Historical  - client, competition, and others
b. Present day – client, competition, and others.
c. Sources – Internet, client, library, books, magazines, annual reports, related trade and professional organizations (for example, MADD).

2. Contemporary Media - media trends

            Sources – newspapers, business magazines (USA Today)

3. Visual Vocabulary of the Audience – layouts, illustrations, photography, typography

a. Publications read by the audience
b. Advertising aimed at the audience
c. Web sites visited by the

4. Design Solution Research – inspirational examples

a. Successful examples of designs, and styles for similar projects.
.......... For example, posters and logos.

5. Market Research – client’s market research dept., off the shelf research, purchase market research studies, hire marketing research firm.