Types of Research
1. Topic research
a. Historical - client, competition,
b. Present day – client, competition, and others.
c. Sources – Internet, client, library, books, magazines, annual
reports, related trade and professional organizations (for example,
2. Contemporary Media - media trends
Sources – newspapers, business magazines (USA Today)
3. Visual Vocabulary of the Audience – layouts,
illustrations, photography, typography
a. Publications read by the audience
b. Advertising aimed at the audience
c. Web sites visited by the
4. Design Solution Research
– inspirational examples
a. Successful examples of designs, and styles for
.......... For example, posters and logos.
5. Market Research – client’s
market research dept., off the shelf research, purchase market research
studies, hire marketing research firm.