Research extensively
Work progressively by trying style = tone
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Designing AdvertisementsDetermine a Unique Selling Point (USP) Have large type that can be read from the expected viewing distance Select a few key elements form type and visual for quick understanding of the message by the viewer Include date, time and place Have one dominate element either Headline or visual Emphasize most import message by size and color Visuals should be relevant to topic and audience Arrange type and visuals in logical sequence
Use bright bold colors Visuals are Critical
Unusual or tightly cropped Unique style: cartoon, graphic conversions, close up or action photo... Visual metaphor
Audience and topic relevant |