*Visual Elements of a
page, screen, book cover...

1. Headline, title, nameplate...

2. Visuals
..........a. Primary
..........b. Secondary
..........c. Backgrounds
..........d. Graphic elements –
.................. rules, boxes...

Including illustrations, Including illustrations, photographs, graphics: graphs, charts, maps

3. Subhead

4. Text

5. Logo

6. Identifier – call to action, name, address, phone number

6. Graphic elements – textures,
rules, frames, boxes

 

Design Process

1. Research – link to research outline

2. Project Brief

    1. Purpose – to clarify the purpose of the piece for both the client and the designer.

3. Concept and unique selling/information point (positioning of ..............project)Concept thumbnails

    1. Purpose- push yourself with different visual metaphors

4. Roughs – paper, computer

    1. Purpose – determine relative size and placement of visual elements*

5. Comprehensive layout

    1. Purpose- show client a piece that is close to the final project before production.  It is also used to determine cost before production.