GD405 Senior Portfolio

Research extensively Work progressively by trying many versions of each of your designs http://www.adcouncil.org/ campaigns/historic campaigns/

MU Study Abroad Promotional campaign Project Brief Client Name: MU Study Abroad http://www.marymount.edu/academic/study abroad/new/ Project Description: (Assignment) Integrated promotional campaign promoting enrollment in the MU Study Abroad Copy: to be written by each of you and your group. Source: Web site and PowerPoint presentationlink to presentation. Artwork: to be written by each of you and your group. Link to Bernie art work files. Primary Audience: Marymount students Secondary Audience: Faculty and advisers Project Purpose: To increase the number of students studying abroad Creative Strategy: The unique information or selling point (USP/UIP) and rationale for the stylistic approach (to be completed by each student for each project)________________________________________________________ ______________________________________________________________ ______________________________________________________________ Specifications: Ads: 1/2 page Banner News paper ads Symbol/logo: Approximately 4" x 4" scalable to 1/2 size and up to 12" x 12" (vector) T-shirt: Standard size large back with small front design or large front with small back TV announcement: 10 - 30 second (all copyright free images and sounds and music) Cafeteria and Bernnies table tent card to be determined Guerilla marketing: to be determined Portfolio Enhancer: Design a banner ad, 1/2 page ad (extra credit), b/w