1/19
Course intorduction
Getting organized https://trello.com Creative types test https://mycreativetype.com
What
Kind of Rebel Are You?
https://hbs.qualtrics.com/jfe/form/SV_bgfBBvxBlEIYuvb
Set up a course WordPress website using Twenty Twelve theme at: http://commons.marymount.edu
Name your site
http://commons.marymount.edu/"your last name" portfolio
DUE EACH WEEK - Posted
to your course website
I. Design related news article summary
II. Inspirational design sample
analysis
Due 3/16 - Read: Becoming A Graphic Designer
1/26
Individual reviews of past projects by appointment
Due week of 1/26
1) Portfolio: (Printed versions and or files on a USB Flash drive or external hard drive are acceptable)
1. logo and application – not used in any other assignment or campaign
2. website – the link to the site(s)
3. multi-page brochure – from Studio II
4. poster
5. print advertisement – from Studio I or II
6. magazine cover and spread(s) – from Publication Design (Studio I)
7. integrated marketing campaign – from Communication and Design Studio (Studio II)
8. "real world" actual client designed piece – from an internship, work and or freelance
Plus any of the following projects you might have competed:
1. Video Productions
2. Performance Media campaign
3. Photographs and or illustrations
4. Additional Web site(s)
5. Ceramics and or Art of the Book II and or print making projects
6. Additional “real world” client project(s)
2/2
Review: Revised portfolio projects per contract with instructor
Due 3/3: Interview a senior designer, art director, or creative director link to assignment and - Link to design employers
Due 2/2
1) Weekly article and inspirational design write-ups:
http://www.mudesign.net/portfolio/weekly.html
2) Revised portfolio projects per our discussion
2/9
Review revised portfolio projects per contract with instructor
Self-branding letterhead, business card design and paper
selection https://www.logolounge.com
Due 2/9
1) Weekly article
and inspirational design write-ups:
http://www.mudesign.net/portfolio/weekly.html
2) Revised portfolio projects per our discussion
3) Self-branding:
- Create a link on your course website "Self-Branding"
- Create a sub-linked page "Branding Yourself" and add your answered to each of the following three articles:
- Read Branding Yourself 101 article and post your personal goals under a new page link "Branding"
- Read Establish your career goals article and post your personal goals under a new page link "Branding"
- Read Personal SWOT article and post your personal SWOT under Branding link
- Create a 2nd sub-linked page "Inspiration" under "Self- Branding" and add the following assignments to the page:
- Complete http://www.typeconnection.com and post the results
- Create a Pinterest page. Using found materials select and compose a palette of colors, imagery: photograph style; illustration styles; and graphic approaches that strategically communicate your identity as a designer.
- Complete name logo exercise. Link
to exercise
2/16
Review: Revised portfolio projects per contract with instructor
Functional resume - example1
example 2, functional resumes
Due 2/216
1) Portfolio
revisions: Revise
portfolio projects per contract with instructor
2) Self-branding logo, letterhead,
business card design and paper selection
1. Select your favorite - logo, letterhead and business card
designs from each of the following links and post your 3 favorites, on your class website with a link to
your selection and an explanation why you picked each of the designs
Unconventional business cards
http://www.ucreative.com/inspiration/83-crazy-beautiful-letterhead-logo-designs/
http://www.letterheady.com
http://designarchives.aiga.org/#/entries/Letterhead/_/grid/relevance/asc/0/24/90
2. Self-promotional branding logo letter head and business card
design
3. Self-promotional branding paper selection for letter head and
business card
Paper Mill Store: Mohawk Neenah,
Mohawk Fine Papers,
Tyvek, Zoodoo, paper
bags, etc.
2/23
Review: Revised portfolio projects per contract with instructor
Online portfolios should have the following:
Home page:
1) White space between each thumbnail - add the white
space in the jpeg you create
Example: http://brittmansourimoaie.wixsite.com/portfolio
Example: https://www.beckylakedesign.com
Example: https://www.isabellapalomo.com
Example: https://aportafolio.com
2) The arrangement and relative size of your thumbnails should create a pleasing well balanced designed page that creates eye flow - no singular thumbnail should dominate the page
3) Home page links need to include: (for this class)
- Portfolio – linked to homepage
- About – statement,
inspirational quote, self-portrait,
and link to resume - Contact – fillable form https://www.beckylakedesign.com/contact
https://aportafolio.com/contact/
4) About page. Examples: https://www.isabellapalomo.com/about-1
https://aportafolio.com/about/
https://www.beckylakedesign.com/about
- Professional well lit and composed photo of yourself
- 2-3 paragraphs about what you have accomplished and what inspires you and personal interests
- Inspiration quote relevant to what you state inspires you
4) Project pages:
-
Sizing: Each piece needs to be large enough to be easily scene so your design is appreciated. Example: Click on any project on these pages to see proper professional sizing of projects:
https://www.beckylakedesign.com
https://www.isabellapalomo.com -
Multiple page projects: of a brochure or website etc. should be smaller – There is no need to show every page.
Example: https://www.beckylakedesign.com/steam-magzine
Example: https://www.isabellapalomo.com/cxi-veteran-affair
3. Project titles:
Use typography that does
not over shadow your design pieces - that is subtle and sophisticated and not
horsey
- Client name - no mention of being a school project
- What it is e.g. poster, calendar, brochure etc.
- What you did - e.g. design and photography or design writing and illustration or producer videography and editing or design and editing etc.
5. Project descriptions:
Use typography that does
not over shadow your design pieces - that is subtle and sophisticated and not
horsey
- Project purpose - Who is the intended audience and what will the project accomplish.
- Usually 1 sentence can be up to 3 sentences
- Creative rationale: Who is the intended audience, what is the unique information or selling point
- (the concept behind the
design) And how the visuals, typography, color selections and layout make the
design solution effective.
Due 2/23
1) Portfolio revisions: Revise portfolio projects per contract with
instructor
2) Read: "What
recruiters look for on resumes"
And “Why
a functional resume” and explain what you learned on your course website.
3) Using the template
provided write a resume and post on course website under a new link "Resume" as an attached word.doc Link
to resume template
3/2
Review: Portfolio websites
Typography and magazine designs
Design Award finalist 2013: Bon Appetite; BULLETT; Details; New York; TIME
Designing magazine covers
Magazine Page Elementss
Due 3/2
1) Portfolio
revisions: Revise
portfolio projects per contract with instructor
2) Revised functional
resume
3) Final
self-promotional branding logo letter head and business card including –
printed and online
4) Read and post
what you learned on your course website - 5 Must Ingredients for a Perfect Portfolio
5) Choose a portfolio web
hosting service – design opening page and at least 3 portfolio pieces with
descriptions
Proper portfolio piece descriptions:
- What the project is e.g. poster, flyer, advertisement etc. (unless it is obvious)
- The client e.g. Marymount Volunteer Services
- What you did e.g. Design and photography or design and illustration or design editing and photography etc.
Possible portfolio web host or service
- Wix http://www.wix.com/
- Squarespace http://www.squarespace.com
- BLU Domain https://www.bludomain.com
3/9
Grassroot PSA campaigns
Design process
Lucid dreams
Video clip PSA advertisement: link
to example
Past student banner and video clip: link to example .
Guerrilla marketing and PSA
http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html
Due 3/9
1) All
portfolio revisions: Revise portfolio projects per contract with
instructor
2) Completed portfolio
website
3) What you learned reading Becoming A Graphic Designer posted to your
course website
3/16
Open studio work on completing your assignments
Due 3/16
1) PSA Assignments - all PSA campaign assignments should be posted on your course website under a new
link "PSA Campaign"
- Create a new link and page on your course website for "PSA Campaign"
- Read - Rethinking PSAs for the hashtag generation - post what you learned on your course website under
2) PSA Campaign
- Determine what makes each of these an effective PSA (Public Service Announcement)
Promotional Campaign - post on your course website under
PSA Campaign
http://www.rockthevote.com/.
https://becauseofyou.org
https://discovertheforest.org
http://www.webcollection.se/eurobest/homeless/?cat=digitally_led_integrated
- Choose a grassroots topic for your PSA campaign for the greater Marymount community - students, faculty and staff
- Come up with a campaign #hashtag - post on your course website under PSA Campaign
3) Read:
- How to design a stroyboard
http://accad.osu.edu/womenandtech/Storyboard%20Resource/ - More on storyboards:
http://www.opencolleges.edu.au/informed/teacher-resources/using-storyboards-in-education/ - Storyboards: Three different versions of rough drafts for a 15-30 second storyboard for an animated motion graphic or a video clip PSA for a cause of your choice
5) Guerrilla marketing:
http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html
- Post what you learned about what makes an effective guerrilla marketing on your course website under PSA Campaign
- Choose one of the examples and explain why it is effective and post on your course website under
PSA Campaign
http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html - Create rough drafts of three different concepts for guerrilla
marketing for your PSA campaign - post on your course website under PSA
Campaign
link to past student examples
PSA Campaign review
How much will I get paid. link to class notes
Due 3/23
PSA
Assignments - all PSA assignments should be posted on your course website under a new
link "PSA Campaign"
1) Revised and
completed 15- 30 second
storyboard for an animated motion graphic or a video clip PSA for your campaign
2) Revised and completed guerrilla marketing concept.
3) Revise and completed any additional campaign elements per
instructor feedback
4) Add your PSA campaign
project to your portfolio website with a description and creative rationale
3/30
PSA Campaign critique - hastag typography, motion graphics, Guerrilla marketing concept, supporting additional design piece
Due 3/30
1) Completed PSA campaign
2) Fine tune portfolio pieces and website
3) Add any freelance and/or internship projects to your portfolio
NO CLASS - Monday schedule of classes
4/13
Portfolio reviews: Portfolio review forms
Portfolio
presentation techniques
Know your interviewer: link to article
Five tips to present your design portfolio via zoom
: https://youtu.be/VR_iYnjcAjI
Virtual portfolio reviews: How to shine in virtual portfolio reviews
Empathy quiz https://greatergood.berkeley.edu/quizzes/take_quiz/empathy
Preparing a possible job contact list: Searching for a job
4/20
Portfolio review results
4/13-4/20
Due 4/14 or sooner
1) Individual portfolio reviews by appointment - required portfolio projects
2) Watch
this video and post what you learned on your course website:
https://www.youtube.com/watch?v=IXXKqwrEql4
3) Prepare a list of 24
possible job contacts
http://www.mudesign.net/portfolio/job_searching.htm
- Company or organization name
- Company or organization address
- Company or organization website, and or Facebook page
- Name of contact and their title
- Contact phone number and email address