Project Evaluation Criteria

Portfolio Contract

Portfolio Reviewers'
Instruction Letter
& Review Form

RESEARCH
1. libraryspot.com
2. askjeveeves.com

DESIGN EXAMPLES
designarchives.aiga.org

INTEREACTIVE MEDIA
RESOURCES: IMAGES, SOUNDS, VIDEO
media/resources.html

RESOURCES
Organizations
1. AIGA D.C.
2. AIGA National
Publications
1. printmag.com
2. comarts.com
3. creativepro.com
5. webmonkey.com
6. cmyk.com

On-line promotional printers http://pinholepress.com/#

Free and Public
Clip art, photos,
sounds,music and video

Identify a Font
http://www.identifont.com/


LECTURES
1. Design Process
2. Client Survey
3. Research
4. Concept
5. Layout
6. Ad design
7. Poster Design
8. Logo Design
......Intro
......Abstract
......Pictorial
......Compound
.....Try Different...
9. Guerrilla Mkt.
10. Typography
......Selecting Typefaces
......Improving type
......Choosing type
..... Special Characters
......Type Docuemntry

Storyboards
http://accad.osu.edu
afags
12. Type &
..... Layout Samples
......Mag Covers
......More Mags
......More Mags
......Book Covers
......CD Covers
......DVD Covers12. Self Promotion
......Campaign
......Resume
..... Reply Card
..... Careers in GD
.....GD jobs

MU WEB PUBLISHING
http://www.marymount
.edu/telcom/itsc/muweb.html

MU UPLOADING SITE
https://muweb
.marymount.edu/login.php

TECH TIPS
1. Line art scans
2. Web fast PDFs
Photoshop 7
3. Auto Color
4. 3-D for Web
5. Phtographing Pain

GRAPHIC DESIGN JOBS
1. Link to jobs

DUE EACH WEEK
I. Design related news article
II. Inspirational design sample

09.12 Course introduction and objectives
......... Keeping up with graphic design

Assignments: Handbook Pricing Ethics pgs 328-331
......Due 09.26: Revised portfolio pieces per your contract
........................ Self-Promotional Campaign
..............................a. USP unique selling point for yourself — up to 3 sentences
..............................b. Define target audience
.................................i. Types of designing you prefer
..........................................i.e. brochures, posters, logos, advertising, magazine,
.......................................... web sites, multimedia, etc…
.................................ii. Types of companies prefer to work for
.......................................... i.e. Graphic Design Studios, advertising agencies,
.......................................... nonprofit, web developers, publishers, etc…
.................................iii. Locations where you prefer to work
.............................cc. Rough draft of your functional resume
......Due 10.03: Interview a senior designer - Link to assignment

Week of 09.12 Individual portfolios by appointment in my office

09.19 Typography
......... Magazine Design
Assignments:Due 10.17:
........................1.Revised portfolio pieces per your contract
........................2. Self-Promotional Campaign

09.26 Color
..........Review revised magazine designes and portfolio pieces
..........Review Self-Promotional Campaign
Assignments:Due 10.17:
........................1. Self Promotional campaign
........................2. Revised portfolio pieces uploaded with thumbnails and PDFs
........................3. Read and be prepared to discuss in class what you thought were
........................the most important points made in the article "HOW TO FIND YOUR FIRST JOB"
........................http://www.aiga.org/guide-findfirstjob/
.

10.03 Layout
Work-in-progress portfolios and self promotional campaigns
..........DUE 10/17/11: Attend Worhol: Headlines Exhibition and answer questions Link to assignment

10.10.11 No class fall break


10.17 Due start of class
..........Interview due - posted to your website
..........Exhibit report due - posted to your website
..........Self promotional campaign due
....................... 1. Portfolio website including linked PDFs and project descriptions for each project in your portfolio
...............................A. Choose a web host for you portfolio
........................................ BLU Domain http://www.bludomain.com/website/template/100
.........................................WordPress.com http://wordpress.com/
.........................................Impactfolios http://www.impactfolios.com/index.htm
.........................................WordPicasa Web Albums in MU Google App http:/z/picasa.google.com/features.html#utm_medium=embed&utm_source=pwalogin
........................2. Personal logo or logotype, business card, and letterhead
........................3. Resume

Assignments: PSA (Public Service Announcement)Promotional Campaign Link to assignment

......... DUE 10/24/11: A. Research paper Link to assignment
.....................................Link to survey questions
.................................... Link to past student research papers

......... DUE 10/31/11: B. Creative brief and project proposal
...................................C. Campaign theme/tagline based on a UIP (unique information point)
...................................D. Promotional symbol/logo black & white and color versions with campaign theme/tagline
...................................E. 1- 3 ads (campaign) for Banner newspaper

..................................SSurvey results: Unique Points from Initial Research
...........................................People said that they ate healthy but only had two high-sugar meals (mostly fruit)—Denial
...........................................People had no interest in where their food came from
...........................................Perceived lack of availability on campus
...........................................Ignorance of the impact of food chain
..................................SResulting UIPs: Ideas/Angles:
...........................................Food affects performance
...........................................You manage education, manage your diet
...........................................Healthy eating on a budget
...........................................Superfoods
...........................................Lean and Green
...........................................Fruit is good to go!

......... DUE 11/07/11: .Functioning Portfolios due start of class
...................................F. Watch and be prepared to discuss King Corn documentry
...................................G. Comp/storyboard Web banner or actual flash file with
.....................................animation or video with call to action click through screen
.....................................Examples Rock to Vote http://www.rockthevote.com/
.....................................http://www.hivtest.org/press_files/images/800x540_BannerAd_BP.gif
.....................................http://www.smokingisgross.com/

........ DUE 11/14/11: H. Comp of guerilla marketing concept
...................................Definition of guerilla marketing and examples
...................................I. Landing page (home page) for your promotional campaign
...................................J. Answeres Ethical Delemas:
.............................................1. Why you think dog photographer winning the case against the sculptor was the correct verdict
.............................................2. What and why you would do if at a job interview asked about student work that you know was plagiarized
.............................................3. Asked by former employer's client to start doing designs you use to do as an employee of the studio