CMD405 Portfolio
Instructor:Barry Erdeljon
Section A: Syllabus
Thursdayday 3:30 -6:15

Office Hours
TUE 4:00-6:00, WED 600-7:00, TH 2:00-3:00,
Gailhac G107 703-284-1652
E-mail: Barry.Erdeljon@marymount.edu		 Required Texts:
Becoming A Graphic Designer
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines and Subscription to HOW, CA, or PRINT magazine and a subscription to GD USA		 Required Supplies:
2 32GB USB 2.0+ Flash Drives or larger or external hard drive,,,,,,,,...
Several pages of color output
Several CDs and or DVDs..........
Several matt boards
Type gauge
Adhesive
Layout transparent paper
Portfolio case.

Class course and portfolio URLsFA17.... FA16/SU17.... FA15/SU16.... SP/SU15.... FA14.... FA13.... FA12 .... FA11.... FA10... FA09 ...SU08 ... FA08 ...FA07
    LECTURES & DISCUSSIONS ASSIGNMENTS

GRAPHIC DESIGN JOBS
Link to jobs

PORTFOLIO FORMS
Project Evaluation Criteria
Portfolio Contract

PORTFOLIO REVIEW FORMS
Portfolio Reviewers'
Instruction Letter
& Review Form

RESEARCH
1. libraryspot.com
2. askjeveeves.com

DESIGN EXAMPLES
designarchives.aiga.org
http://theinspirationgrid.com

RESOURCES
Free & inexpensive
Images, sounds, & video
Clip art, photos,
sounds,music and video

Organizations
1. AIGA D.C.
2. AIGA National

Publications
1. printmag.com
2. comarts.com
3. creativepro.com
5. webmonkey.com
6. cmyk.com

Museums featuring
graphic design
http://www.cooperhewitt.org/
http://americanart.si.edu/
http://www.loc.gov/exhibits/
http://americanhistory.si.edu/

Identify a Font
http://www.identifont.com
https://www.fontsquirrel.com/matcherator

On-line promotional printers http://pinholepress.com/#

Online Portfolios
http://bludomain.com/
Online Galleries
Picasa

iPad iPhone Portfolios
http://www.foliobook.mobi/
http://ipadportfolioapp.com/
http://www.padfolios.me/info.htm


LECTURES
1. Design Process
2. Client Survey
3. Research
4. Concept
5. Layout
6. Ad design
7. Poster Design
8. Logo Design
......Intro
......Abstract
......Pictorial
......Compound
.....Try Different...
9. Guerrilla Mkt.
10. Typography
......Selecting Typefaces
......Improving type
......Choosing type
..... Special Characters
......Type Docuemntry
......Type Connection
11 Type &
..... Layout Samples
......Mag Covers
......More Mags
......More Mags
......Book Covers
......CD Covers
......DVD Covers
11. Storyboards
......http://accad.osu.edu
......afags
13. Self Promotion
......Campaign
......Resume
..... Reply Card
..... Careers in GD
......GD jobs

14.Portfolios
http://jump.dexigner.com/directory/13096
http://www.pentagram.com/work/#/all/all/newest
/ttp://benhulse.com
http://www.miltonglaser.com/the-work/
http://www.gerrenlamson.com/index.htm
http://www.hannahdollery.com
http://zync.ca/work/
http://www.shannonmoeller.com
http://www.jgreenwalt.com
http://www.jlimonad.com

 

 

 

 

ColdFusion topics
Introduction and objectives
Keeping up with graphic design

Getting organized https://trello.com and time management http://www.timeful.com

Logo Trends http://www.logolounge.com/article.asp?
AIGA Design Archives - branding and identity

Funtional resume - why and how
Funcional resume - example
Former student resume 1, resume 2

Searching for a job

Printing your letterhead and envelope
Top 10 online printing services reviewed

http://www.uprinting.com
http://www.printrunner.com
http://www.wildinkpress.com
http://www.vistaprint.com
http://us.moo.com
http://www.mimeo.com

How much will I get paid. link to class notes

Know your interviewer: link to article

Design process Lucid dreams: link to article

Empathy test http://helloquizzy.okcupid.com/tests/the-empathy-quotient-scale

Typography and Magazine Design Award winning cover designs
Design Award finalist 2013: Bon Appetite; BULLETT; Details; New York; TIME
Designing magazine covers
Magazine Page Elements

DUE EACH WEEK
I. Design related news article
II. Inspirational design sample
______________________________________

Set up a course WordPress website using Twenty Twelve theme at: http://commons.marymount.edu
Name your site http://commons.marymount.edu/"your last name" portfolio

Assignments

DUE BY COMPLETION OF YOUR PORTFOLIO
Due10.24 - Read: Becoming A Graphic Designer

Due 10.03: Interview a senior designer, art director, or creative director link to assignment and - Link to design employers

Due 09.5
1 Portfolio: Gather the following completed projects from past CMD/GD & FA & MKT classes including:
(Printed versions and or files on a USB Flash drive or external hard drive are acceptable)
1. logo and application – not used in any other assignment or campaign
2. website – the link to the site(s)
3. multi-page brochure – from Studio II
4. poster
5. print advertisement – from Studio I or II
6. magazine cover and spread(s) – from Publication Design (Studio I)
7. integrated marketing campaign – from Communication and Design Studio (Studio II)
8. "real world" actual client designed piece – from an internship, work and or freelance

ePubs: https://issuu.com/muazuremag/docs/azuremagcomplete/38
https://commons.marymount.edu/blueink/
Hawkeye: The Seaturtle story

Plus any of the following projects you might have competed:
1. Video Productions
2. Performance Media campaign
3. Photographs and or illustrations
4. Additional Web site(s)
5. Ceramics and or Art of the Book II and or print making projects
6. Additional “real world” client project(s)

________________________________________

Due 09.12
1a. Herbarium logo 9 designs: three different logos design and three versions of each. (a total of 9 designs)
Roughs and tight final versions of each with graphic and copy.
Project brief: http://www.mudesign.net/portfolio/herbarium_logo_project.pdf
Project brief: http://www.mudesign.net/portfolio/Intro-Herbarium_Students_9.17_Logo.pdf
Project photos: herbarium_photos/index.html
1. Portfolio revisions: Revise portfolio projects per contract with instructor
2. Self Branding: Create a link on your course website "Self Branding" then
Create a sub-link "Branding Yourself" and add your answered to the cage::
.........1. Read Branding Yourself 101 article and post your personal goals under a new page link "Branding"
.........2. Read Establish your career goals article and post your personal goals under a new page link "Branding"
.........3..Read Personal SWOT article and post your personal SWOT under Branding link

Create a 2nd sub-link "Inspiration" and the following assignments to the linked page:
..... ...5..Complete http://www.typeconnection.com and post the results
..... ...6..Using found materials select and compose a palette of colors, imagery: photograph style; illustration styles;
......... ...and graphic approaches that strategically communicate your identity as a designer.
.... ...6..Complete name logo exercise. Link to exercise

________________________________________

9.19 Open studio no class

Due 9.19: Posted to your course website under link HaloweenFest
.1. Three roughs and one tight layout for HalloweenFest 17.
.........1.Orignial photograph or illustraion required and
.........2.Original typography for HalloweenFest required

______________________________________

Due 9.26:
.1. Revised HaloweenFest poster posted to your course website under link HaloweenFest
.2. Revise All portfolio projects per contract with instructor
______________________________________

Assignments
Due 10.03:

.1. Completed revisions for All portfolio projects per contract with instruct
.2. HaloweenFest poster PDF posted to your course website under link HaloweenFest
.3. Interview a senior designer, art director, or creative director link to assignment and - Link to design employers
.4. Self branding

............1. Self-promotional branding logo letter head and business card including:
..... ..........3-5 unique concepts, several roughs for each concept and tight comp for two concepts
............2. Select your favorite - letterhead and business card designs from each of the following links and post your 4 favorite,
................1 form each link, on your class blog with an explanation why you picked each of the designs

http://www.ucreative.com/inspiration/83-crazy-beautiful-letterhead-logo-designs/
http://blogof.francescomugnai.com/2012/09/30-creative-and-professional-letterhead-designs/
http://www.letterheady.com
http://designarchives.aiga.org/#/entries/Letterhead/_/grid/relevance/asc/0/24/90

________________________________________

10.10 No Monday schedule of classes
_______________________________________

Assignments
Due 10.17:

............1. Your functional ressume - posted on course website under "Portfolio" as atached word.doc using the template provided
........................a. Writing your functional resume http://www.mudesign.net/portfolio/functional_resume.html
........................b. Resume paper recommendations: The Paper Mill Store: Mohawk Neenah, Mohawk Fine Papers
... ... . ..2. Read and post what you learned on your course website - 5 Must Ingredients for a Perfect Portfolio
............3. Final self-promotional branding logo letter head and business card including – printed and online
............4. Choose a portfolio web hosting service – design opening page and at least 3 portfolio pieces with descriptions
............Proper portfolio piece descriptions:
............What the project is e.g. poster, flyer, adverstisemetn etc (unless it is obvious)
........... The client e.g. Marymount Volunteer Services
............What you did e.g. Design and photography or design and illustration or desing editing and phtogoraphy etc.

Example of proper project descriptions
Click on any project to read descritpiton: http://brittmansourimoaie.wixsite.com/portfolio

Possible portfolio web host or service

Wixs http://www.wix.com/
Squarespace http://www.squarespace.com

Portfoliobox http://www.portfoliobox.net/
Krop http://www.krop.com/creativedatabase/
Coroflot http://www.coroflot.com/
Carbonmade http://carbonmade.com/ http://carbonmade.com/
Impactfolios http://www.impactfolios.com/index.htm
Behance (comes with Adobe creative suite) https://www.behance.net/
BLU Domain http://www.bludomain.com/website/template/100
WordPress.com http://wordpress.com/

10 Awesome Solutions for Creating Your Online Portfolio
http://www.1stwebdesigner.com/freebies/solutions-creating-online-portfolio/

The 9 Best Services for Building an Online Portfolio
http://www.complex.com/tech/2012/01/the-9-best-services-for-building-an-online-portfolio/

________________________________________

Assignments
Due 10.24:
............1. All of your portfolio project revisions as agreed to in your Portfolio Contract
............Note: Your new work/projects for this class are not due at this time.
............2. PDFs of each portfolio piece linked to your portfolio website
............3. Revised functional resume linked to your portfolio website
............4. Printed copy of your personal letterhead and business card
............5. Printed copy of your revised functional resume on your personal letterhead

............6. After reading the following article list which of the 25 ways to brand yourself you haven't been doing
............25 ways to Build Your Professional Image by Phillip Van Hooser: link to article

Online portfolios should have the following:

Home page:
1) White space between each thumbnail - add the white space in the jpeg you create

Example: http://brittmansourimoaie.wixsite.com/portfolio
Example: http://www.indiemoondesign.com
Example: http://www.kaitmillerportfolio.com

2) The arrangement and relative size of your thumbnails should create a pleasing well balanced designed page
that creates eye flow - no singular thumbnail should dominate the page

3) Links on home page need to include:: (for this class)

About
Design Philosophy: http://mudesign.net/wordpress/designer_statement.pdf
Ressume
Contact

Project pages:
1) Sizing: Each piece needs to be large enough to be easily scene so your design of the pice appreciated.

Example: Click on any project on this page to see the size:

2) Multiple page projects: of a brochure or website etc should be smaller – There is no need to show every page.

Example: http://www.indiemoondesign.com/print-design
Example: http://brittmansourimoaie.wixsite.com/portfolio/journey-magazine
Example of many pages: https://jenwong.squarespace.com/#/blueink-1/

3) Descriptions: only include:
Use typography that doesn’t over shadow your design pieces - that is subtle and sophisticated and not horsey

Client name - no mention of being a school project
What it is e.g. peter, calendar, brochure etc
What you did - e.g. design and photography or design writhing and illustration or producer videography and editing or design and editing etc.

________________________________________

Assignments
Due 10.31:
1. Post what you have learned from reading the following articles

Networking Know-How for New Grads: http://contactscount.com/new/resources/articles/networking-know-how-for-new-grads/
Top 5 Career Networking Strategies for New College Grads and Entry-level Job-Seekers: http://www.quintcareers.com/entry-level_networking_strategies.html
6 Job Networking Tips for New Grads: https://www.pongoresume.com/blogPosts/526/6-job-networking-tips-for-new-grads.cfm

2. Finish Reading: Becoming A Graphic Designer
Post what you learned from reading this book on your course website

3. Printed portfolios:

Mounted on boards - equal distance from the edge of the board on all sides or equal top and sides and more on bottom
1. letterhead and business card with original logo– not your personal logo and not part of your branding/marketing campaign
2. website screen captures – it larger home page plus 2 additional pages - not part of your branding/marketing campaign
3. poster
4. print advertisement – or flyer or real client piece
5. magazine cover and spread(s) – cover mounted by itself and spreads mounted side by side with no space between
6. integrated branding marketing campaign (up to 2 boards) – only items agreed to when reviewed don't jam to many things on the board

Assembled as needed and loose in your portfolio
1. multi-page brochure – assembled
2. "real world" actual client designed piece – from an internship, work and or freelance
3. Your personal business card and resume on your letterhead

Mounting Boards
Bainbridge Letramax No. 100ST Super Black Mounting Board 15 in. x 20 in. each
Crescent Letramax No. 100ST Super Black Mounting Board 15in. x 210in. each
Or equivalent - black mounting boards with black edges that will not finger print
and are erasable without scuffing

For mounting laser and inkjet prints
3M Spray Mount Artist Adhesive

For mounting photo prints printed on photo paper
3M Photo Mount Spray Adhesive

Portfolio cases
Cachet Classic Portfolio 17x22 or
Martin Pro-2 Portfolio, 17-Inch by 22-Inch
or equivalent
________________________________________

Portfolio presentation techniques and practice
Assignments
Due 11.28: Individual portfolio reviews by appointment - required portfolio projects
Watch this video and post waht you learned on your course website: https://www.youtube.com/watch?v=IXXKqwrEql4

Due 11.14: Comprehesives for PSA campaign - email concepts for approval prior to completing this project

PSA Assignments
1. Read Creative concepting - Rethinking PSAs for the hashtag generation
2. Determine what makes each of these an effective PSA (Public Service Announcement) Promotional Campaigns
............http://www.webcollection.se/eurobest/homeless/?cat=digitally_led_integrated
............http://www.rockthevote.com/
............http://www.hivtest.org/press_...................................
............http://ourawardswork.com/awards/australian-federal-police-2/the-missing-person-pre-roll-bung-siriboon/
............http://www.smokingisgross.com/
3. Create a 15- 30 second animated motion graphic or a video clip PSA for a cause of your choice
Your PSA needs to be able to work well on the web, digital signage, and social media
Your PSA should have a clear call to action ending i.e. visit a website or call a phone number
Examples:
.......... Video clip PSA advertisement: link to example
.......... Past student banner and video clip: link to example
.......... How to design a storyboard: http://accad.osu.edu/womenandtech/Storyboard%20Resource/
.......... More on storyboards: http://www.opencolleges.edu.au/informed/teacher-resources/using-storyboards-in-education/ ....................
http://www.opencolleges.edu.au/informed/teacher-resources/using-storyboards-in-education/
4. Create guerrilla marketing conceptthat compliments your PSA
Guerrilla marketing:
.......... How to create guerrilla marketing campaigns and examples:
.......... http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html
Past student examples:
.......... Guerrilla marketing concepts: link to examples

________________________________________

Due 11.21: Final promotional campaigs - mounted on boards and added to your online portfolio website
________________________________________

Assignments
Due 11/28: FINAL EXAM

...........1.Turn in completed and signed Portfolio Review Form
...........2.Turn in PSA Promotional Campaign - Mounted on black board
...........3. Turn in resume on your letterhead
..........4.Turn in letterhead and a business card
..........5.Online portfolio