GMD405 Portfolio

Instructor:Barry Erdeljon
Section A:
Syllabus
Online -
Individual meetins as needed
Office Hours

TU 4:00-6:00, WED :1:30-2:30, by Zoom 703-284-1652.
Other times by appointment
E-mail: Barry.Erdeljon@marymount.edu
Required Texts:
Becoming A Graphic Designer
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines and Subscription to HOW, CA, or PRINT magazine and a subscription to GD USA
Required Supplies:
2 32GB USB 2.0+ Flash Drives or larger or external hard drive
Marymount email &
Google drive ,,,,,,,,...
Recommended Supplies:
Several pages of color output.....
Several matboards

Type gauge
Adhesive
Layout transparent paper
Portfolio case
.

Class course and portfolio URLs..SP21. FA20 ....SP/20 FA19.... FA18....FA17.... FA16/SU17.... Past semesters

Date Topic Assignbments Due

1/19

Course intorduction

Getting organized https://trello.com
Creative types test https://mycreativetype.com
What Kind of Rebel Are You?

https://hbs.qualtrics.com/jfe/form/SV_bgfBBvxBlEIYuvb 

Set up a course WordPress website using Twenty Twelve theme at: http://commons.marymount.edu
Name your site
http://commons.marymount.edu/"your last name" portfolio

DUE EACH WEEK - Posted to your course website
I. Design related news article summary

II. Inspirational design sample analysis


Due 3/16 - Read:
Becoming A Graphic Designer

 

 

 

1/26

Individual reviews of past projects by appointment

Due week of 1/26
1) Portfolio: (Printed versions and or files on a USB Flash drive or external hard drive are acceptable)

1. logo and application – not used in any other assignment or campaign
2. website – the link to the site(s)
3. multi-page brochure – from Studio II
4. poster
5. print advertisement – from Studio I or II
6. magazine cover and spread(s) – from Publication Design (Studio I)
7. integrated marketing campaign – from Communication and Design Studio (Studio II)
8. "real world" actual client designed piece – from an internship, work and or freelance

Plus any of the following projects you might have competed:
1. Video Productions
2. Performance Media campaign
3. Photographs and or illustrations
4. Additional Web site(s)
5. Ceramics and or Art of the Book II and or print making projects
6. Additional “real world” client project(s)



2/2

Review: Revised portfolio projects per contract with instructor

Due 3/3: Interview a senior designer, art director, or creative director link to assignment and - Link to design employers

Due 2/2
1) Weekly article and inspirational design write-ups: 
http://www.mudesign.net/portfolio/weekly.html 
2) Revised portfolio projects per our discussion

 

2/9

Review revised portfolio projects per contract with instructor

Self-branding letterhead, business card design and paper selection https://www.logolounge.com

Due 2/9
1) Weekly article and inspirational design write-ups: 
http://www.mudesign.net/portfolio/weekly.html 
2) Revised portfolio projects per our discussion
3) Self-branding:

  1. Create a link on your course website "Self-Branding"
  2. Create a sub-linked page "Branding Yourself" and add your answered to each of the following three articles:
  3. Read Branding Yourself 101 article and post your personal goals under a new page link "Branding"
  4. Read Establish your career goals article and post your personal goals under a new page link "Branding"
  5. Read Personal SWOT article and post your personal SWOT under Branding link
  6. Create a 2nd sub-linked page "Inspiration" under "Self- Branding" and add the following assignments to the page:
  7. Complete http://www.typeconnection.com and post the results
  8. Create a Pinterest page. Using found materials select and compose a palette of colors, imagery: photograph style; illustration styles; and graphic approaches that strategically communicate your identity as a designer.
  9. Complete name logo exercise. Link to exercise

2/16

Review: Revised portfolio projects per contract with instructor

Functional resume - example1
example 2, functional resumes

 

Due 2/216
1) Portfolio revisions: Revise portfolio projects per contract with instructor
2) Self-branding
 logo, letterhead, business card design and paper selection

1. Select your favorite - logo, letterhead and business card designs from each of the following links and post your 3 favorites, on your class website with a link to your selection and an explanation why you picked each of the designs

Unconventional business cards
http://www.ucreative.com/inspiration/83-crazy-beautiful-letterhead-logo-designs/

http://www.letterheady.com
http://designarchives.aiga.org/#/entries/Letterhead/_/grid/relevance/asc/0/24/90

2. Self-promotional branding logo letter head and business card design
3. Self-promotional branding paper selection for letter head and business card
 
               Paper Mill Store:
 Mohawk Neenah, 
               Mohawk Fine Papers, 
               Tyvek, Zoodoo, paper bags, etc.


2/23

Review: Revised portfolio projects per contract with instructor

Portfolio websites

Online portfolios should have the following:

Home page:

1) White space between each thumbnail - add the white space in the jpeg you create
Example: http://brittmansourimoaie.wixsite.com/portfolio
Example: https://www.beckylakedesign.com
Example: https://www.isabellapalomo.com
Example: https://aportafolio.com

2) The arrangement and relative size of your thumbnails should create a pleasing well balanced designed page that creates eye flow - no singular thumbnail should dominate the page

3) Home page links need to include: (for this class)

  1. Portfolio – linked to homepage
  2. About – statement, inspirational  quote, self-portrait,
    and link to resume
  3. Contact – fillable form https://www.beckylakedesign.com/contact
    https://aportafolio.com/contact/

4) About page. Examples: https://www.isabellapalomo.com/about-1
https://aportafolio.com/about/
https://www.beckylakedesign.com/about

  1. Professional well lit and composed photo of yourself
  2. 2-3 paragraphs about what you have accomplished and what inspires you and personal interests
  3. Inspiration quote relevant to what you state inspires you

4) Project pages:

  1. Sizing: Each piece needs to be large enough to be easily scene so your design is appreciated. Example: Click on any project on these pages to see proper professional sizing of projects:
    https://www.beckylakedesign.com
    https://www.isabellapalomo.com

  2. Multiple page projects: of a brochure or website etc. should be smaller – There is no need to show every page.
    Example: https://www.beckylakedesign.com/steam-magzine  
    Example: https://www.isabellapalomo.com/cxi-veteran-affair

3. Project titles:
Use typography that does not over shadow your design pieces - that is subtle and sophisticated and not horsey

  1. Client name - no mention of being a school project
  2. What it is e.g. poster, calendar, brochure etc.
  3. What you did - e.g. design and photography or design writing and illustration or producer videography and editing or design and editing etc.

5. Project descriptions:
Use typography that does not over shadow your design pieces - that is subtle and sophisticated and not horsey

  1. Project purpose - Who is the intended audience and what will the project accomplish.
  2. Usually 1 sentence can be up to 3 sentences
  3. Creative rationale: Who is the intended audience, what is the unique information or selling point
  4. (the concept behind the design) And how the visuals, typography, color selections and layout make the design solution effective.

Due 2/23
1) Portfolio revisions: Revise portfolio projects per contract with instructor
2) Read: "What recruiters look for on resumes" 
And “Why a functional resume” and explain what you learned on your course website.
 3) Using the template provided write a resume and post on course website under a new link  "Resume" as an attached word.doc Link to resume template


3/2

Review: Portfolio websites

Typography and magazine designs
Design Award finalist 2013: Bon Appetite; BULLETT; Details; New York; TIME
Designing magazine covers
Magazine Page Elementss

Due 3/2
1) Portfolio revisions: Revise portfolio projects per contract with instructor

2) Revised functional resume
3) Final self-promotional branding logo letter head and business card including – printed and online
4) Read and post what you learned on your course website - 5 Must Ingredients for a Perfect Portfolio

5) Choose a portfolio web hosting service – design opening page and at least 3 portfolio pieces with descriptions
        Proper portfolio piece descriptions:

  1. What the project is e.g. poster, flyer, advertisement etc. (unless it is obvious)
  2. The client e.g. Marymount Volunteer Services
  3. What you did e.g. Design and photography or design and illustration or design editing and photography etc.

       Possible portfolio web host or service

  1. Wix http://www.wix.com/
  2. Squarespace http://www.squarespace.com
  3. BLU Domain https://www.bludomain.com

3/9

Grassroot PSA campaigns
Design process
Lucid dreams

Video clip PSA advertisement: link to example
Past student banner and video clip: link to example .

Guerrilla marketing and PSA
 http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html

Due 3/9
1) All portfolio revisions: Revise portfolio projects per contract with instructor
2) Completed portfolio website
3) What you
learned reading Becoming A Graphic Designer posted to your course website

3/16

Open studio work on completing your assignments

Due 3/16
1) PSA Assignments - all PSA campaign assignments should be posted on your course website under a new link "PSA Campaign"

  1. Create a new link and page on your course website for "PSA Campaign"
  2. Read - Rethinking PSAs for the hashtag generation - post what you learned on your course website under

2) PSA Campaign 

  1. Determine what makes each of these an effective PSA (Public Service Announcement) Promotional Campaign - post on your course website under PSA Campaign
    http://www.rockthevote.com/.
    https://becauseofyou.org
    https://discovertheforest.org
    http://www.webcollection.se/eurobest/homeless/?cat=digitally_led_integrated
  2. Choose a grassroots topic for your PSA campaign for the greater Marymount community - students, faculty and staff
  3. Come up with a campaign #hashtag - post on your course website under PSA Campaign

3) Read:

  1. How to design a stroyboard
    http://accad.osu.edu/womenandtech/Storyboard%20Resource/
  2. More on storyboards: 
    http://www.opencolleges.edu.au/informed/teacher-resources/using-storyboards-in-education/ 
  3. Storyboards: Three different versions of rough drafts for a 15-30 second storyboard for an animated motion graphic or a video clip PSA for a cause of your choice

5) Guerrilla marketing:
http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html

  1. Post what you learned about what makes an effective guerrilla marketing on your course website under PSA Campaign
  2. Choose one of the examples and explain why it is effective and post on your course website under PSA Campaign
     http://www.mudesign.net/portfolio/guerrillamarketing/guerrilla_marketing.html
  3. Create rough drafts of three different concepts for guerrilla marketing for your PSA campaign - post on your course website under PSA Campaign
    link to past student examples

3/23

PSA Campaign review

How much will I get paid. link to class notes

Due 3/23
PSA Assignments - 
all PSA assignments should be posted on your course website under a new link "PSA Campaign"
1) Revised and completed 15- 30 second storyboard for an animated motion graphic or a video clip PSA for your campaign 
2) Revised and completed guerrilla marketing concept. 
3) Revise and completed any additional campaign elements per instructor feedback 
4) Add your PSA campaign project to your portfolio website with a description and creative rationale

3/30

PSA Campaign critique - hastag typography, motion graphics, Guerrilla marketing concept, supporting additional design piece

 

Due 3/30
1) Completed PSA campaign
2) Fine tune portfolio pieces and website
3) Add any freelance and/or internship projects to your portfolio


4/6

NO CLASS - Monday schedule of classes

4/13

Portfolio reviews: Portfolio review forms

Portfolio presentation techniques
Know your interviewer: link to article
Five tips to present your design portfolio via zoom : https://youtu.be/VR_iYnjcAjI
Virtual portfolio reviews: How to shine in virtual portfolio reviews

Empathy quiz https://greatergood.berkeley.edu/quizzes/take_quiz/empathy

Preparing a possible job contact list: Searching for a job


4/20

Portfolio review results 4/13-4/20

Due 4/14 or sooner
1) Individual portfolio reviews by appointment - required portfolio projects

2) Watch this video and post what you learned on your course website: 
https://www.youtube.com/watch?v=IXXKqwrEql4

3) Prepare a list of 24 possible job contacts
http://www.mudesign.net/portfolio/job_searching.htm

  1. Company or organization name
  2. Company or organization address
  3. Company or organization website, and or Facebook page
  4. Name of contact and their title
  5. Contact phone number and email address
`

GRAPHIC DESIGN JOBS
Link to jobs

PORTFOLIO FORMS
Project Evaluation Criteria
Portfolio Contract

PORTFOLIO REVIEW FORMS
Portfolio Reviewers'
Instruction Letter
& Review Form

RESEARCH
1. libraryspot.com
2. askjeveeves.com

DESIGN EXAMPLES
designarchives.aiga.org

http://theinspirationgrid.com

RESOURCES
Free & inexpensive
Images, sounds, & video
Clip art, photos,
sounds,music and video


Identify a Font
http://www.identifont.com

https://www.fontsquirrel.com/matcherator

On-line promotional printers http://pinholepress.com/#

Online Portfolios
http://bludomain.com/
Online Galleries
Picasa

iPad iPhone Portfolios
http://www.foliobook.mobi/
http://ipadportfolioapp.com/
http://www.padfolios.me/info.ht

Organizations
1. AIGA D.C.
2. AIGA National

Publications
1. printmag.com
2. comarts.com
3. creativepro.com
5. webmonkey.com
6. cmyk.com

6. howdesign.com

Museums featuring
graphic design

http://www.cooperhewitt.org/
http://americanart.si.edu/
http://www.loc.gov/exhibits/
http://americanhistory.si.edu/


LECTURES
1. Design Process
2. Client Survey
3. Research
4. Concept
5. Layout
6. Ad design
7. Poster Design
8. Book cover design
9. Logo Design
......Intro
......Abstract
......Pictorial
......Compound

.....Try Different...
10. Guerrilla Mkt.
11. Typography
......Selecting Typefaces
......Improving type
......Choosing type
..... Special Characters
......Type Docuemntry
......Type Connection

12 Type &
..... Layout Samples
......Mag Covers
......More Mags
......
More Mags
......
Book Covers
......CD Covers
......DVD Covers
13. Storyboards
......http://accad.osu.edu
......afags
14. Self Promotion
......Campaign
......Resume
..... Reply Card
..... Careers in GD
......GD jobs

15.Portfolios
http://jump.dexigner.com/directory/13096
http://www.pentagram.com/work/#/all/all/newest
/
ttp://benhulse.com
http://www.miltonglaser.com/the-work/
http://www.gerrenlamson.com/index.htm
http://www.hannahdollery.com
http://zync.ca/work/
http://www.shannonmoeller.com
http://www.jgreenwalt.com
http://www.jlimonad.com