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Keywords and Description
http://web-bureau.com/modules/keywords.php Keywords Keywords are quite literally the key to indexing
your website for search engines. Most web pages have a list of keywords and a description attached to the top
of the file. This info is held in what are called meta tags (there's more on this
when you come to creating your home page). Keywords may not be words at all, but phrases... The more specialized
your site's subject is - the more specific it's keywords will be - the
easier it'll be for it to get a good position in the listings. For example,
if you sell sports shoes - it's better to have the keyword 'sports shoes'
rather than 'shoes'. When you submit your site to a search engine,
it sends out a spider to index your pages. It looks in a number of places for
information on the page contents:
A 'digested' form of the information the spider
finds is returned to the search engine. Here your page is added to the
database, indexed by it's keywords. Here
is a list of rules your keywords list should obey:
·
Make sure your keywords are as specific as possible.
·
Try to avoid common or generic words.
·
Make sure the list isn't too long - no more than 30 keywords.
Choosing
Keywords The current thinking on finding the best keywords
is this: You assess the demand, and supply for each set of keywords,
and find the keywords with the best ratio of (highest) demand to (lowest)
supply. These keywords should then give you the best chance of ranking
highly in search engine results!
The
Webmaster's Bureau Method! Enter
your ideal keywords into Google... Is the page filled with relevant
results? If so - choose some other keywords. If not then there's a good
chance you can get onto the first page of listings straight away!
Description The
description meta-tag contains a brief synopsis of your site. It's the
text that appears under the title in some search engine results. The
description should contain your most important keyword(s), and some
text that's going to entice browsers to visit. Ensure you give as much
relevant info about the site as you can in the description.
Your
site description should:
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Web-Bureau.com 2003
February 5, 2004 < http://web-bureau.com/modules/keywords.php > |